Once you have found the great idea of the year and you want to start implementing your first prototype it is time to choose the right technology. Some would say you should not choose at this step and implement both at end but in my point of view it looks like and economical mistake to do this way. Prototype is to demonstrate and final product. It can request another technology, for sure. But in my point of view the best is to take the right one at the beginning. For most LoRa and Sigfox are both equivalent or for some others one is over the other one, best depends who you ask. In my point of view, if I consider my 2-3 years sigfox experience and my starting experience on LoRa with 1 year background research on it, there is no magic answer. Context of your idea is the keypoint then you have some technical elements to take into account to finalize your decision.
This post will try to illustrate where each of the technology is the best and give you some decision keypoints.