Business model is in my point of view a big blocker for IoT tsunami : when IoT is service and service is monthly fee, IoT is also objects and objects business model is based on push the box and get 30% standard business model.
These two approaches are really different and distribution must change its business model to correctly fit with IoT and extract the right level of value. Taking 30% one shot is quick & easy but getting a regular revenue based on service delivery is more profitable.
The blocking point seem to simply be process, people and software: actually distribution is not organized and equipped with the right IT for managing recurrent revenue, for this reason the distribution have no major interest is service oriented product and prefer all inclusive device where service is included in the initial price.
The problem of this model is that it is not profitable for IoT industry : IoT have a making cost to produce the object but year after year each object generate a service cost. In most of the existing business case, new object sell are funding the service for old objects. This can work when the company is growing and make scale effect reduction on service cost. The problem start as soon as the market is decreasing and the cost of running service is higher than the margin made on new object sell. This problem is a killer as soon as your service cost is high like when you have to support a recurrent communication fee (like for what I consider real connected object, I mean objects able to communicate with no local infrastructure dependencies). The only way is to make money on data collected from the object and be payed on client privacy. This equation is really dangerous for the client, even for the IoT industry as much as privacy regulation law are growing and data market not really predictable.
I’m quite sure that this situation will soon change as distribution can make much more money based on service than based on box pushing and as soon as they will be organized to manage it, as the business is better, they will make a lot of available space for service business model based object, enabling the IoT tsunami.
Basically SNOC SFM10R1 aka BRKWS01 Sigfox devkit is an easy way to get start on low cost sigfox hardware thanks to the low cost module from wisol based on the low cost chip from On Semi Ax8052. Presented like this it looks like stack on a stack on a stack.
But in my point of view the solution is really more than this. As a maker I know how difficult it is to kickstart a Sigfox project : you have to deal with expensive devkit where you sometime need a Kbis, then you have to deal with sigfox to get an access and at ends if you want to transform you POC in a product you need to change you technologies for cheaper or simper solutions. (here I’m not pointing anyone but basically I had to made my own devkit to start on sigfox) Most of these problems have already been solved thanks to sigfox making account creation so simple for devkit and the arrival of devkit like snootlab, airboard or smart-everything. All these solutions are nice but provides a full stack solution MCU + communication for a price around $100. This is where the SNOC module is proposing an alternative : get an easy access to the sigfox network with a low cost solution you can plug to the MCU of your choice… Arduino, Rpi, Nucleo, Pic it’s up to you !
A second video : this time about “life coding”. They are technics based on reverse engineering to understand how life and DNA is working to create robots ; even if all of this is more biology than computers I was really touched by the Xavier Duportet talk about these technics and what he is doing.
For these reasons, it is the topic of my second youtube video (as the first on it is in French).